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Users will soon have a new feature that permits them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the platform revealed that it now features more than 1 billion AI-generated clips.

Pilot Phase and Launch

The new functionality is in a pilot phase over the following weeks before a global release. This advancement comes amid a increase in AI content, spurred by emerging AI video creators.

The Broader AI Trend

Studies have shown that approximately a tenth of the quickest rising video streams on a competing service only show clips produced artificially. A large amount of this content is deemed “AI slop”, a label for poor-quality, mass-produced content that is often nonsensical or surreal.

“We know from our community that many people appreciate content produced via AI tools, ranging from digital art to informative clips, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” commented a spokesperson.

Scale of AI Content

The service disclosed that there are now 1.3bn videos on its app labeled as artificially created. Collectively, more than 100 m pieces of content are uploaded to the service every day, making clips made by AI a relatively small portion of its total content library.

User Control Features

Viewers will be capable of reduce or increase the volume of artificial media they view by opening the content preference setting in the app and picking “AI-generated content”. Additional categories that can already be controlled under the tool encompass politics, style, beauty, and choreography.

Platform Guidelines

Its guidelines mandate users to label lifelike artificially created content, and it bans malicious fake videos of well-known individuals or crisis events. Any believable AI video that is not labeled can be removed under its terms of service.

Furthermore, the app will from now on apply an AI-generated label to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This action is aimed to stop users from trying to evade the tagging system.

Educational Initiatives

TikTok is furthermore establishing a $2m AI literacy fund for experts and groups to develop learning resources about responsible artificial intelligence. This initiative will support charitable organizations dedicated to educating coding and technology.

Content Safety Approach

The video-sharing app has supported its moderation strategy, following controversy over plans to lay off hundreds of content moderators in the United Kingdom. It is expected to cut 439 jobs in its content moderation division in its British office, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.

A company official stated that people-led review would continue to be important, but automated tools can protect employees by eliminating the most graphic content ahead of it has to be seen by people. TikTok stated a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to the use of its automated systems.

It is vital to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”